Interview 4everwitheveryone with Kae Sutherland
If you haven’t been sleeping the last few months, you know that 4everwitheveyone is one of the most popular jewelry brands of the moment in the Netherlands. No one other than a super nice girl, Kae Sutherland, of 19 years old, made this company big. And we are curious how she did it.
What makes 4everwitheveryone unique?
I personally wrap all my orders as a gift with a personal note attached. Also, I truly like everything I sell, so I stay very close to myself.
What did you want to become when you were a kid?
A snake doctor haha, which doesn’t exist anyway. When I was young, I was crazy about reptiles and I visited the Zoo every week.
Do you want to expand your collection or do you stay with jewelry?
I already sell Mochila bags, handmade by the Wayuu Indians in Colombia. Every bag takes one week to produce.
What is the weirdest thing you have ever experienced with your business?
My target audience is quite young. My sister is 13 years old and she has a wrist full of armcandy. Yesterday a girl called me, she was standing in front of my office and she couldn’t find the entrance of my ‘shop’. I also regularly get e-mails of girls asking me to design for example money bracelets, they come up with the most bizarre designs.
Fill in the blank. You are very happy when ……………… wears your jewelry.
I’m a big fan of Marco Borsato, so I would love him to wear a bracelet of 4everwitheveryone!
There are so many jewelry brands, how did you make yours successful?
Our jewelry is affordable in comparison with other brands. Also, they are adjustable so everyone from the age of 2 to 70 can wear my jewelry. But to be honest, it also comes natural to me [she says shy].
What do you do when you’re not working?
Honestly, I work all the time. I do have the freedom to have lunch with a friend or go shopping. I love food (except vegetables)! So I go out to dinner almost every night. On Monday me and my friends go kickboxing.
Is it hard for you to drive your business alone?
It is not hard, since I am a perfectionist it is better to do it alone sometimes. I do miss the fun of working together at times, but then I ask a friend tome come and work here. When it’s getting too much, when I receive so many e-mails and orders, I call my dad for advice. Shopping is really relaxing to me. Until a year ago I didn’t shop online, but now I have my own webshop I know it’s safe.
Do you want to open your own offline shop in the future?
No. My family had an offline shop and it was stressful. When you have an offline store, you are constantly confronted with feedback and reactions of your clients, including negative reactions.
So, what do you think of a jewelry line for men? Does your boyfriend wear jewelry?
I would love to sell more jewelry for men. My marketing is focused on women however. On my Facebook
Page I literally say “Enjoy your weekend, girls”. With these lines I don’t think I will attract men, haha.
If 4everwitheveryone wouldn’t have been a success like it is now, what would you have done?
I would be studying or doing an internship somewhere. I would like to do an internship at an advertising agency.
Last but not least, what do you like about the concept of GetBisy?
I love the fact that it’s not so commercial. From the products on the website you see that it’s unique and personal.