Interview Brût Amsterdam with Rick Ruijter
What makes Brût Amsterdam unique?
“Everything we sell is absolutely not mainstream. All items have their own story and come for example from schools and factories, we sell it as interior items. In addition, we also create our own products under the Brût label, including rope lights and tables made of machine bases.”
Where does the name Brût come from?
[Laughing] “Google translate. No without jokes, brut in French means rough or raw, which suits the items we sell. You actually spell it as brut, but we have chosen for Brût, so people will pronounce it as bruut instead of brut. A French name also fits the store well, since the French invented the industrial style. The flea market and brocante are big in France. Since the Second World War to the 80s, there has been a huge production of solid stuff in Eastern Europe. Because of the communism, production costs were not taken into account. That’s why I like to go to countries like the Czech Republic and Slovakia looking for furniture. But I guess now we’re going off topic a little bit.”
What inspires you?
What inspires me is antique, vintage and materials that will last a lifetime. I believe that materials that will last a lifetime should be used. I have something against the consumer society. Recycling of materials and the fact that certain materials do not break down after a warranty period, inspire me. In my previous job, I also missed the physical aspect of working with my hands and products.
Of course we’re very curious what your interior looks like at home? Or is your wife in charge of the interior design?
“We have a minimalist home with some vintage items. We actually want to minimize the stuff in our house and see plenty of space. Who is in charge of the interior design at home, that depends on who you ask, haha. Linsey usually makes the first move and I work it out. She is like the creative brain and I am the executor.”
But do you not want to keep the cool items you’ve found instead of selling them?
“Yes, regularly. The lamp that I happen to have in this box for sale, I would very much like to keep.”
How do you separate your work and private life as you and your wife started a business together?
“We only work together one day a week, so that’s not much. And it sounds very cliché, but I think we complement each other and therefore are not in each other’s way. “
What are the future plans for brut Amsterdam?
“In ten years I would not be in the store myself but I would be traveling to buy stuff. I like to go searching for stuff and look at items from a different view. I would however adapt the concept of Brût Amsterdam to the fashion over time, it does not necessarily have to stay vintage industrial.”
What tip can you give to starting entrepreneurs?
“Do it! Get rid of the crisis! If you keep saying that there is a crisis, then it happens. “
Finally, what do you like about the concept of GetBisy?
“I think it’s great that you take the effort to put local entrepreneurs in the spotlights and that you go against the masses. It’s nice that GetBisy offers a platform for unique shops and brands, so we can join forces.”
Witte de Withstraat 126
1057 ZH Amsterdam